Hyundai
New Generation i10 Experience
The New Generation i10 was soon to launch into the automotive marketplace. Our task—commissioned by Hyundai—was to produce a stand alone experience landing page, that not only promotes the car, but also portrays how this bright new car inspires its users to ‘do more’. The colour schemes were chosen to complement and enhance the vibrant product imagery of the New Generation i10.
I was the Digital Designer on this project, working under the leadership of the Digital Design Director. I also worked with a User Experience analyst to lead the experience from a design perspective, whilst maintaining top levels of usibility.
Within the experience page, we introduced and prototyped a side navigation that would allow access to the new features of the car. The engaging content is displayed in overlaid windows, allowing the user to scroll through the cars features.
Part of the experience features content produced by several bloggers from the Telegraph.co.uk. The articles contain stories from local music events, places to eat/drink, days out, festivals and more. Users can select from local articles on a map of thier current location. The articles help to inspire the users to 'do more'.
The experience is designed responsively to work across all screen sizes. The challenge was to make sure that all of the content remained as engaging and acessible as it could be, when viewed on smaller devices.
When crafting the interactive experiences, I worked with pen and paper to rapidly explore my ideas visually. Here are some examples that document my ideas progression process.
This site is currently in soft-launch phase, and most content elements are unavailable. Plently of bug fixes, responsive elements and additional features are underway. The full site will be launching soon.